In his Data Mining blog, Mathew Hurst posted a simple and elegant Gedanken exercise of traffic drivers to specific content from various sites. Based on the readership and interests of their audiences, he points out some clear ideas related to the differences between “popularity” and “authority”.
What I’m describing … is the difference between some notion of popularity (which may be called influence) and some other notion of authority (or expertise) and how these issues are related to both the blogger (blog) and the readers of that blog or feed. Measuring readership on topics is key to really modeling this stuff in social media which is why FeedBurner is such an asset to Google. It also captures why metrics for bloggers should capture notions of topic (something which BuzzLogic understands).
Clear and concise. Now the trick is to capitalize on this concept.
Popularity vs. Authority
In his Data Mining blog, Mathew Hurst posted a simple and elegant Gedanken exercise of traffic drivers to specific content from various sites. Based on the readership and interests of their audiences, he points out some clear ideas related to the differences between “popularity” and “authority”.
Clear and concise. Now the trick is to capitalize on this concept.