It’s exciting to see Paul, Jack, =Drummond et al. at Parity releasing a useful customer app under their Azigo brand. They’ve taken the serious foundational work of Higgins and built on top of it a helpful I-Card application.
Their new I-Card offering is called “RemindMe“, and it’s designed to interact with sites you visit that include available membership benefits. By downloading the RemindMe I-Card (assuming you already have the Azigo Card Selector and associated Firefox plugin), you’ll start seeing overlays on various sites (like during Google searches) notifying you of available member offers.
For example, if you’re a member of AAA, you might not realize that the hotels you’re researching for your next trip will give you a discount. Azigo’s RemindMe I-Card will pop a notification into the search result page. Beyond benefiting members, the organization gains visibility as the overlay will appear for anyone with RemindMe, encouraging people to join to access the offer.
Based on a recent post by Phil Windley, it looks like they’re using the Kynetx Network Service to power the overlays. It makes sense to leverage their APIs and focus on the card management experience.
It’ll be interesting to see whether the I-Card model will take off, though. It’s going to be tough convincing people to buy into the experience enough to download a card selector application and then install various I-Cards. If they can hitch their wagon to a useful application, they should be able to go along for the ride, but they’ll need a compelling value proposition to overcome the download.
December 31st, 2008 | 
