About: Trent
- Full Name
- Trent Adams
- Website
- http://www.mediaslate.org/wp/about/
- Details
- J. Trent Adams is the Founder and Chief Innovator of MatchMine, a technology company solving the problems in connecting comusers with relevant media. MatchMine was conceived while Adams was fulfilling his role as Chief Innovator for the Kraft Group Sports Properties.
During his tenure at KGSP, the online presence for the New England Patriots fell under his aegis, including websites, community portals, and e-commerce. Adams began working with KGSP in 1997 when he was tapped to produce for the Patriots a first of its kind direct-to-digital video show. Since then he designed a comprehensive online strategy for the sports properties, unifying them in order to more effectively leverage their combined assets.
Adams was able to prove, through three Super Bowl victories, online success can be measured, analyzed, and ultimately captured as revenue. Before dedicating his full attention to the science behind MatchMine, he was the executive producer of over 74 hours of digital programming each week, pushing the envelope of "all content everywhere" media delivery.
In addition to the more standard digital media strategy development, Adams helped vet the technology for various Kraft Group investment opportunities. He was also a cofounder of US Teams, an initiative to bring together the online media rights for the National Governing Bodies of various USOC sports. Under that banner he produced the first live online media experience to later be broadcast on television.
Before joining KGSP, Adams worked as an Information Architect for TVisions, and was a digital effects designer for television programming and advertising. Adams earned his bachelor's degree majoring in astronomy, with minors in physics and computer science as well as a correlate in film from Vassar College in New York.
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