Nodal Marketing
January 24, 2007 by Trent Adams
During a conversation with one of our BizDev consultants I had (what I thought to be) a relatively original thought about a marketing strategy. To set the stage, I have little to no direct experience in marketing (as most of my recent experience was with a very well-known brand, ie. very easy to get messages out). For me, then, this idea popped into my head almost fully-fledged (read: borne like Athena).
Basically, the idea was founded on the mathematics of scale free network topologies. I happen to be thinking about this type of math for various reasons and the idea of applying it to marketing seemed reasonable. During the discussion I suggested a strategy that would adhere to the “heavily-linked-nodes” model.
When the conversation was over I popped over to the Google to see if what I’d said had any merit. While I’m happy to report I’m not a total numbskull, unfortunately I don’t get credit for thinking about anything new. There’s a fair bit of reasonable discussions out there on this type of approach. The closest to the vision in my head is in the “Follow Your Customers in Real Time” article by Brady Gilchrist.
… he even used the term I’d cooked up: “Nodal Marketing.” Oh well, back to the inovation drawing board. (And perhaps I should read a book every once in a while about marketing so I don’t embarrass myself further).
